Embroidery

Cost Considerations

The cost of embroidery is determined by stitch count. Embroidering a large, dense logo will cost more than embroidering simple text or script. Changing the colour of thread or stitch does not increase the price.

Design Considerations for Embroidery

If you are supplying your own artwork, please follow these guidelines to ensure the best possible result:

• Colours: spot colours
• Pantone colour matching: yes
• Artwork type: vector graphics
• File formats: .ai, .eps, .pdf
• Ensure artwork is at least 100% of the intended embroidery area
• Convert all text to outlines as we may not have your font on file
• Avoid complex gradients and shadows as these cannot be embroidered
• Embroidery works best with bold, solid logos anything too detailed may be better suited to screen printing

Advantages of Embroidery

• Premium, professional appearance

Embroidery creates a textured, high-end finish that immediately elevates the look and feel of any garment.

• Exceptional durability

Because the design is stitched directly into the fabric, embroidery will not crack, peel, or fade the way some print methods can over time.

• Ideal for workwear and uniforms

Embroidery is particularly well suited to clothing worn regularly and washed frequently, making it a popular choice for branded workwear and corporate uniforms.

• Creates texture and depth

The stitched finish gives logos and branding a three-dimensional appearance that stands out without being overly bold.

• Excellent for smaller branding areas

Left chest logos, sleeve branding, and cap embroidery often look cleaner and more refined when embroidered rather than printed.

• Consistent, professional results

Once your artwork has been digitised, embroidery can be reproduced consistently across repeat orders and multiple garment styles.

Things to Consider with Embroidery

• Not ideal for highly detailed artwork

Intricate illustrations and fine details can be difficult to reproduce accurately with thread.

• Gradients and photographic designs are not possible

Unlike digital printing, embroidery cannot recreate photographic imagery, shadows, or smooth colour transitions.

• Cost increases with stitch count

Larger and denser designs require more thread and production time, which can increase costs compared to simpler logos.

• Less suitable for lightweight fabrics

Embroidery performs best on heavier garments such as polos, hoodies, sweatshirts, and jackets. Very lightweight or highly stretchy fabrics may be better suited to printing.

• Large embroidered designs can feel heavier

Chest logos and smaller branding areas work beautifully, but very large embroidered graphics can add weight and stiffness to a garment.

Embroidery vs Screen Printing

Both embroidery and screen printing are durable branding methods, but they create very different finishes. Embroidery offers a premium, textured appearance particularly popular for uniforms, hospitality clothing, and corporate apparel. Screen printing is generally better suited to larger graphics, bold designs, and high-volume orders.

Is Embroidery Right for Your Project?

If you are looking for a premium finish that communicates quality, professionalism, and longevity, embroidery is often the best choice. It is particularly popular for uniforms, hospitality wear, corporate clothing, and premium merchandise where durability and presentation matter most.

Embroidery Frequently Asked Questions

What is embroidery on clothing?
Embroidery is the process of stitching a design directly into fabric using coloured threads. Unlike print, it creates texture, depth, and a premium tactile finish. It is widely used for work uniforms, luxury hospitality wear, fashion brands, and premium promotional garments.

Is embroidery more durable than printing?
Yes. Because the design is stitched into the fabric rather than applied to the surface, embroidery does not fade, peel, or crack. For workwear and corporate clothing, embroidery is often the preferred option due to its longevity and elevated appearance.

How much does custom embroidery cost?
Pricing is based on stitch count, which reflects design complexity. There is also a digitising fee to convert your logo into a stitch-ready format, which WodiPrints will determine once you send through your artwork file.

What garments are best for embroidery?
Embroidery performs best on thicker fabrics and garments such as polo shirts, hoodies, sweatshirts, jackets, caps, and heavyweight garments. It is less suited to highly stretchy fabrics.

Is embroidery suitable for corporate uniforms and branded workwear?
Absolutely. For businesses investing in branded workwear, embroidery offers an elevated feel that is built to last. Whether it is for front-of-house staff, corporate teams, or hospitality settings, embroidered branding communicates stability, detail, and confidence.

Does embroidery look more premium than print?
In many cases, yes. The dimensional stitching naturally creates a more refined aesthetic. For brands and businesses looking for a timeless finish rather than a trend-led bold look, embroidery offers understated luxury.

If you are ready to get started or have questions, get in touch with the WodiPrints team by emailing hello@wodiprints.co.uk or call +44 20 7946 3582.